Gargoyles at the gates

Was it inspiration or desperation that drove advertising agency creative genii to resort to grotesqueries?

More to the point, how, and with what conscience, do they persuade their clients to spend millions on detached slithering tongues, obscenely exaggerated erect male nipples and drenching underarm sweat to rival a car wash from hell.

Perhaps they missed the point that grotesque does not necessarily mean gross. Certainly it is the gross that the perpetrators of these abominations found irresistible.

In the hands of Goya, Bruegel or daVinci, grotesque exaggeration could be turned to artistic expression or satire. In the hands of these sad specimens only the vulgar and gross remain.

Advertisements

2 Responses to Gargoyles at the gates

  1. Gwen says:

    Say what? No Picasso?

  2. Russell C says:

    I suppose Picasso did create grotesqueries, but in an a more abstract way than the “realistic” style of the artists I mentioned – and the commercials I hated.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: