Advertisements for themselves

Station promos: don’t we love ‘em? In the first outing of Channel 10’s “there’s no better place to be” series of promos, stars of the station’s leading imports (House, NCIS, Numbers) performed stylish, minimalist, tongue-in-cheek snippets to camera. I am guessing here but the clips were shot in the US and the lines, apart from the obligatory tags, were largely ad-lib.

Then 10’s promo department clambered on the bandwagon using home-grown star-equivalents. Sadly they missed the boat, the wagon and the point.

No doubt, every attempt was made to match the look and understated wit of the originals but either they just didn’t get it, or just couldn’t do it.

In any case the result only highlights the difference in production values in general between (most) Australian TV and that of the USA; the home of the best worst television in the world.

Pathetic

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